Out with the old, in with the new. Such is true for inbound sales services. Businesses have veered away from tedious and outdated sales techniques.
Thanks to technology and the use of customer data. Modern buying process transformed into serving the customers and solving their problems. This in turn creates a consistent flow of new customers.
When you outsource your inbound sales service, there are four methodologies involved for a successful buying journey. Here are these four phases or stages.
Inbound sales services processes start by separating buyers into two groups: active and passive. This is possible through the use of customer data subjected into analysis.
This also involves understanding the buyer’s persona. This way, you can understand the unique needs of each customer.
Inbound sales services let you collect necessary information such as website forms, downloaded assets and touchpoints for you to zoom in on the customer’s behavior.
This key step allows you to utilize your salespeople’s time. Maximize the time to reach out only to active and responsive prospects and buyers.
These insights are not for one-off use. Inbound sales can help you collect and store such information for better marketing strategies and sales use. You can easily save them into Customer Relationship Management (CRM) tools.
This creates a database with the perfect persona of your customers. Which your sales team can prioritize and follow-up with.
Through the identified buyer persona information, inbound sales services connect with your prospects on the right channels that customers prefer. This means right targeting and resources are used to its maximum capabilities.
This is because you are not simply casting a wide net, instead you cast them on the right spot, at the right time. Reaching for customers that has the highest probability to buy your product or services is a sure fire way to generate sales instead of a generalized approach.
Your outsource your inbound sales service can reach your prospects through phone, email, or social media. Here they can document each outreach strategy which can give you valuable insights that can be improved and optimized as time goes by.
Adding to that, inbound sales strategies use triggers to identify and reach out at the perfect moment where sales is pretty much guaranteed.
Old school methods such as BANT to qualify prospects is not a practical move in the modern times. Inbound sales services use an exploratory qualification framework. This involves the collection of valuable insights and at the same time empower buyers.
Adding to that, inbound sales uncovers your prospect’s pain points and connects to them on a personal and professional goal. This means you position yourself not just a business to buy from but a problem solver for such challenges.
Inbound sales services can also provide insights on prospect’s timeline and budget. This way you can strategize your brand as an efficient and cost-effective way to overcome your customer’s pain points.
Data and information is what makes inbound sales services different from traditional sales techniques. As this technique creates a personalized and benefit-oriented presentation.
This leads you to determine what your prospect needs and when they need it. Thus you can create a timeline that is suitable for both of you.
Ongoing engagement is the ultimate goal of inbound sales. That is why this is perfect for upselling and cross-selling. Continuous value-adding strategies are helpful to achieve customer retention.
This way, it would be much easier for you to offer additional services and upgraded packages to your customers.
Together with our competitive sales force and the best tools, we can provide you with the best inbound sales services. We believe in nurturing each customer to ensure we can convey what your business is: problem solver ready to address their pain points.
Inbound Call Center Philippines is an ISO-certified and HIPAA-compliant company. We ensure that we have the best security protocols when dealing with your data and information.
Contact us today and let us help you increase your sales and ROI!